Chad Womack

Chad Womack is an accomplished marketing leader with nearly 20 years of experience driving integrated strategy and impactful digital campaigns for top brands. As Director of Marketing at Dun & Bradstreet, Chad oversees a multi-million dollar marketing budget and leads high-performing teams to acquire new customers and accelerate growth globally.

Instrumental in expanding and reinventing marketing capabilities, Chad built Dun & Bradstreet’s first in-house agency delivering award-winning campaigns that doubled lead conversions year-over-year. He also pioneered their use of account-based marketing and modern demand generation platforms – helping increase sales pipeline contribution 30% above target.

Earlier at LexisNexis and Elsevier, Chad led strategic planning for new SaaS products and services while also heading up product marketing initiatives for several market-leading B2B information solutions like MarketTrack, Cortellis, and Comintelli Intelligence. His go-to-market strategies and innovative adoption programs directly fueled triple-digit subscriber growth.

Recognized for his digital marketing and analytics prowess, Chad is a sought-after speaker at industry events like SiriusDecisions Summit, DemandCon, and various DMA and Marketo conferences. He holds an MBA from Florida State University focused on Marketing and Statistics along with a Bachelor’s in Business Management.